I found an informative piece at Site Pro News, 8 Tips To Create A Landing Page. The articles is by Ayat Shukairy, with a step by step guide to creating a landing page.

“The landing page must convince the visitor that they should stay on your site”

Ayat helps anyone who has heard the term ‘landing page’ to understand what is meant by a landing page, why landing pages are important and how to create your own landing page step by step. Because a landing page is going to require your visitors to submit some personal details there is a list of elements you need to use, to create credibility and trust. By doing this you are likely to increase your number of signups, known as the conversion rate.

This is a helpful guide for newbies, taking you through the structure and visuals of a good landing page and the elements that will make it work for you. Writing style is also covered, and the story explains why a clear ‘call to action’ is vital in a successful landing page.

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