Considered by many to be the Sultan of Search, Danny Sullivan, knows a thing or two about running a conference series. Danny has been at the helm of Search Engine Strategies since it began nearly eight years ago. The world of search has evolved greatly over that time period, and Sullivan has made it his business to stay on top of all the new technology and trends in order to present industry professionals with top-notch insight and analysis.

Over the past several years, search and the SEO industry have undergone some pretty significant changes. Gaming the system is more difficult, Google bombing is all but dead, and social media has stormed onto the scene as arguably the next big platform in the evolutionary chain of search marketing.

Still, there is so much information floating around the Internet concerning search optimization and marketing that it can be difficult to make sense between the useful tips and the junk. It’s in providing detailed and valuable insight into the industry that Danny Sullivan seems to excel the best, and anyone looking to broaden their knowledge of search should look no further than his expertise.

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