How To Become A Marketing Expert
October 8th, 2007 | 
Author: If you ask a hundred different people what marketing is they are going to give you a hundred different answers. A lot of the people that write books on marketing and business, really just complicate what marketing is.
For example, a lot of college business professors will write books on marketing. These people have never been in business for themselves and yet they will write these huge books that are filled with all kinds of complicated garbage. When you try to make heads and tails out of what they are preaching and you are nothing but confused. And the confusion will spawn even more confusion.
You will also find a lot of the books on business and marketing written by Fortune 500 and Fortune 1,000 executives. These people only have business experience running these huge conglomerates, these multi-billion dollar corporations. They’ve never started a small business on their own. They don’t understand anything about what it takes to turn a small amount of money into a huge amount of money. The only thing they understand about business and marketing are running these huge, huge operations that were already successful when they took over. These same “executives” later retire and become consultants. Their game becomes writing and selling books on business, advertising and marketing.
So the question is: who should teach the guy who is thinking about starting a small home-based business or the small business entrepreneur how to market their business or products?
The Answer: Find the guy who has successfully done what you want to do and copy him or her. Learn everything about them and their marketing. Find somebody who you can easily contact for consultation. In my experience, this is the only way to succeed. Forget about books! Get in touch with the guy who has started with the smallest amount of money and then turned it into the largest amount of money in the fastest period of time – in the easiest manner. Remember this when you go to the library or the bookstore and you look at these different books. Realize that most of these people who wrote them have never started a small business. These people have never turned a small amount of money into a huge fortune.
The only people who can help you are the ones who are dedicated and patient about wanting to do everything possible to teach you how to turn a little bit of money into a lot of money. When you become a marketing expert YOU can do it too! These people will tell you that Marketing is simply everything that you do to attract and retain customers. That’s it! These are the people who are in the business of doing just that. Attracting new customers and then doing more and more business with the customers that they have right now. That is all marketing is about. Marketing permeates every part of your business. Every time a phone is picked up, every contact that you have with the customers, it’s marketing in action! It’s all about marketing and there are things that are required to becoming a marketing expert, but you can do it.
Therefore, find the people who can show you how to become an expert marketer. The benefit is… if you’ll become a marketing expert this will make you set for life financially. I promise you’ll never ever have to worry about having enough money for the rest of your life if you’ll just dedicate and commit yourself to becoming an expert in marketing.
Marketing includes all of the things that you do to attract new customers and all of the things that you do to keep those customers happy and keep them coming back for more. THIS IS IMPORTANT! There is only “3 ways” to build or grow a business. I don’t care what business you are in! From the smallest businesses to the largest business, there are the only 3 ways to build and grow it.
The author has been marketing on the Internet for 12 years. You can learn more about “The Top 20 Most Powerful Secrets to Getting Rich” and how you can use these secrets to make all the money you want, need and truly deserve by listening on the Internet and/or downloading your copy of the FREE $495 Audio and Report at: http://www.hypertracker.com/go/JohnMuritu/SubmitYourArticle/
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